ANSI SCTE 118-2:2019 pdf download.Program- Specific Ad Insertion – Content Provider to Traffic Communication Applications Data Model.
Current Traffic Systems allow Affiliates to schedule the insertion of commercial advertising in either a Time-Based or Event-Based bwindow format. Both Time-Based and Event-Based reservations are setup well in advance based on communication from the content provider as described in SCTE I 18-I.
This document describes implementation requirements to achieve the functionality associated with Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a Spot into a digital broadcast Program based on the program identifier passed in the SCTE 35 Cue Message.
This document does not specify the source of the data that is required by the Traffic System. This data may be provided by the content provider or by a 3rd party (such as a network schedule aggregator, etc.). The data may be provided in its entirety, or a subset of the data may he provided and then manually supplemented.
1.3. Benefits
When implemented as described in SCTE 1 1-1and with additional relerence to SUTE 11 -31 11], Program-Specific Ad Insertion will allow for an Avail to be associated with a specific Program, as communicated by the Network. By associating advertising to programming instead of simply to windows, the Affiliate should he able to earn more revenue by guaranteeing the context of the advertisement, and by adapting to occurrences surrounding live events, such as delayed starts, early ends, or overrun. These scenarios, especially when dealing with sports programming. can involve a great deal of high value advertising.
1.4. Intended Audience
The intended audience is content providers, multi-channel video program distributors, TV Everywhere providers/distributors and vendors/developers who build solutions.
1.5. Areas for Further Investigation or to be Added in Future Versions
See SCTE 118-1, Section 1.5 for implementation comment.
2. Normative References
The following documents contain provisions, which, through reference in this text, constitute provisions of this document. At the time of Subcommittee approval, the editions indicated were valid. All documents are subject to revision; and while parties to any agreement based on this document are encouraged to investigate the possibility of applying the most recent editions of the documents listed below, they are reminded that newer editions of those documents might not be compatible with the referenced version.
2.1. SCTE References
[1] SCTE 35 2017 — Digital Program Insertion Cueing Message for Cable
2.2. Standards from Other Organizations
[2] SMPTE ST 202 1-2:2017- Broadcast Exchange Format (BXF)
[3] A165: “Program and System Information Protocol for Terrestrial Broadcast and Cable (PSIP)”, Advanced Television Systems Committee, Washington, DC, 14. 2013
[4] A176B: bProgramming Metadata Communication Protocol Standard, Revision B”, Advanced Television Systems Committee, Washington, DC, 14 January 2008SMPTE
2021-2-2017- Broadcast Exchange Format (BXF)
[5] ISO 15706-2:2007 — Information and Documentation – International Standard Audiovisual Number (IS AN) — Part 2: Version Identifier
[6] ISO 8601 2004 – Data elements and interchange formats — Information interchange– Representation of dates and times Move to 2.2 or change to non-segmented — get updated template
2.3. Published Materials
[7] W3C Recommendation, “Extensible Markup Language (XML) 1.0 (Fourth Edition)”, Tim Bray, et al, 16 August 2006
181 W3C Recommendation, “Namespaces In XML (Second Edition)”, Tim Bray, et al, 16 August 2006
[9] W3C Recommendation, “XML Schema Part 1: Structures (Second Edition)”, H. Thompson, et al, 28 October 2004
[10] W3C Recommendation, “XML Schema Part 2: Datatypes (Second Edition)”, P. Biron, et al, 28 October 2004
3. Informative References
The following documents might provide valuable information to the reader but are not required when complying with this document.ANSI SCTE 118-2 pdf download